2. Develop a marketing plan to attract new business.
3. Strut your stuff: Send out press releases and propose
article profiles to local newspapers and national publications
to heighten awareness of you and your work.
4. Create a Web site to introduce people to your work. Then
gather addresses and send out quarterly mailings featuring
new work.
5. Enter competitions. Use any honors and awards you receive
to net publicity and greater exposure for your work.
6. Ask the owners of cafes, shops and restaurants if they'd
be interested in displaying your art. Offer a small commission
from any resulting sales.
7. Look for galleries that feature art complementary to yours.
Offer diversity--a gallery that has 20 artists doing seascapes
may not be on the lookout for another.
8. Sell yourself to the gallery owner. Be able to discuss
your work convincingly and clearly, including how it's created
and why it will appeal to clientele.
9. Be prepared to take a big financial hit for gallery visibility.
10. Push for a public showing of your work at galleries,
with an opening night reception. Send out invitations to clients,
friends, family and high-profile community members.
11. List your work on eBay.com to appeal to consumers who
don't have the time or inclination to pay gallery prices.
Set a reserve price that assures you'll get a decent return
on your time.
Tips
